IHG creates two new global sales and marketing roles
Joe Ferry appointed Senior Vice President, Global Guest Experience and Design
David Anderson appointed Vice President, Brand Delivery Asia Australasia and Global Resorts
September 3, 2010 – IHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms, today announces the creation of two new roles within its Global Sales and Marketing team.
Global Guest Experience and Design
Joe Ferry will join IHG as Senior Vice President, Global Guest Experience and Design on 27 September 2010. Based in the IHG head office in Denham, just outside London, he will report to Tom Seddon, Chief Marketing Officer. In this new role, Joe will be responsible for ensuring the seven IHG brands including Holiday Inn, Crowne Plaza and Hotel Indigo remain unique and innovative, while delivering what guests need and want from their hotel stay.
Joe joins IHG from Virgin Atlantic where he served as Head of Design. In this role, he was responsible for creating the airline’s customer experience and brand identity. This included aircraft interiors, uniforms, check-in areas, and the multi-award winning Upper Class Suite.
Joe has a degree in Industrial Design from Brunel University and a Master of Arts from the Royal College of Art.
IHG Chief Marketing Officer, Tom Seddon, commented: “More guests choose to stay in our hotels around the world every year than any other hotel company. In Joe, we’ve found a world-class brand talent who will play a critical part in ensuring we stay at the forefront of developing unique experiences for our guests.”
Global Resorts
David Anderson has been appointed Vice President, Brand Delivery Asia Australasia and Global Resorts, a new role created to support revenue driving activity across the region and focus on the multi-brand growth strategy for IHG resorts around the world.
David is a travel industry veteran with 17 years experience including time at British Airways and Hilton International. David has been with IHG for six years and in his most recent role as Vice President, Global Brand Management for the Crowne Plaza brand, was instrumental in laying the groundwork for a global brand refresh, planned to take place over the next three years. Reporting to Tom Seddon and Jan Smits, Managing Director Asia Australasia, David will transfer from Denham to Singapore, taking up his new role mid September.
Tom Seddon commented,: “With our strong stable of brands, we are serious about developing a higher profile in the resorts market. David’s IHG experience gives him unique insight into the DNA of our brands and we are confident we will develop hotels in outstanding locations that we know our guests will love.”