Menu
HospitalityMVP
  • Home
  • News
  • Hotels
    • Choice
    • Drury
    • Hilton
    • InterContinental
    • Marriott
    • Wyndham
  • Jobs
  • Network
    • AirlineMVP
    • BusinessMVP
    • CruiseMVP
    • TravelMVP
    • HotelMVP
    • RestaurantMVP
Close Menu

National Restaurant Association Research Finds 92 Million Americans to Dine Out on Mother’s Day

Hospitality, Press Releases Restaurantorg

Mother’s Day Reigns Supreme as the Most Popular Dining Out Holiday

Washington, D.C. May 9, 2017 – New research released today from the National Restaurant Association finds that that nearly two in five American adults plan to dine out on May 14, and 21 million will order restaurant takeout or delivery. These statistics have remained consistent over time, keeping Mother’s Day as the most popular holiday on which to dine out, followed by Valentine’s Day and Father’s Day. Nearly half of Mother’s Day restaurant diners plan to celebrate the mothers in their lives over dinner and at lunch.

“We expect Mother’s Day to once again be the busiest restaurant day of the year as families honor the tireless efforts of mothers across the country. Restaurants remain a place for families to come together to celebrate special occasions, like this day of recognition,” said Hudson Riehle, Senior Vice President of Research for the National Restaurant Association.

The online survey of 1,009 adults was conducted May 4-7, 2017, by ORC International on behalf of the National Restaurant Association, asking respondents about their dining plans for Mother’s Day.

  • According to the National Restaurant Association’s survey, 37 percent of consumers plan to dine out on Mother’s Day and 8 percent plan on getting restaurant takeout or delivery. Thirty-seven percent of consumers say they will celebrate with a home-cooked meal, while 28 percent say they are not planning any special meals that day.
  • Among families with children under 18, 44 percent plan to dine out on Mother’s Day and 13 percent plan on getting takeout or delivery. In addition, consumers in the Northeast and Midwest are more likely to visit a restaurant on Mother’s Day at 41 percent and 40 percent, respectively.
  • When it comes to when Mother’s Day restaurant diners will have their meals that day, 10 percent say they will do so at breakfast, 25 percent will choose brunch, 45 percent will select lunch, and 47 percent will dine out for dinner. Brunch is more common among older consumers – 36 percent of individuals 65 and older – while consumers age 35-44 are more likely to choose dinner (52 percent). Among households with children, 51 percent plan to dine out at lunch and 50 percent will choose dinner. *
  • When it comes to Mother’s Day gifts, having a meal with their family at a restaurant tops the list for moms. One-third (32 percent) of mothers say they would most like to have a family meal at a restaurant as their gift, followed by flowers (15 percent), jewelry (10 percent), restaurant gift cards (9 percent), clothing or accessories (8 percent), and household or home décor items (7 percent); 20 percent say they prefer to receive something other than these items.

* Numbers may add up to more than 100 percent because some consumers plan to dine out or order restaurant takeout or delivery more than once on Mother’s Day.

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 1 million restaurant and foodservice outlets and a workforce of more than 14 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry’s largest trade show (NRA Show May 20-23, 2017, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF’s ProStart). For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.

SOURCE: National Restaurant Association

Related Posts

Hospitality, Press Releases

NRA Show® 2017 Foodamental Studio Lineup Announced

Hospitality, Press Releases

National Restaurant Association® President & CEO Dawn Sweeney Leads the Industry Conversation about staying “Ahead of the Crave” with Signature ’17 at NRA Show® 2017

Hospitality, Press Releases

Tom Ricketts, Executive Chairman, Chicago Cubs to speak on “Defying the Curse”

Featured News

  • Bode, A New Category Of Hospitality, Debuts First Group-Friendly Property In Nashville
  • Personalizing Guest Experience, The Role of Communications in Travel, and Appealing to the Luxury Consumer
  • Gourmia’s ExpressPot Automatically Takes the Pressure Out of Pressure Cooking
  • Labrada Nutrition Introduces the newest delicious flavor of its best-selling Lean Body® Ready-to-Drink Protein Shake Line: Mint Chocolate
  • How Hippie Cow Beef is Changing the Game with Environmental Ranching
Back To Top
HospitalityMVP
Copyright © BusinessMVP.com
All Rights Reserved!